About
Despite the current slow economy, network-marketing businesses are growing robustly. There are many reasons for that trend.
So much has changed since the era of pushy sales and enrolling anyone who can fog a mirror, and yet that perception lingers. We have Tim Sales’ Professional Inviter and Michael Oliver’s Natural Selling, to name just two supreme examples of how to connect with people without creating awkwardness and resentment, and yet the perception lingers.
We have online training resources, full marketing support from our companies in the form of brochures, DVDs, slide shows. We have Web 2.0 social networking. We have strong upline, downline, crossline support. We have the freedom to work at home, on our own timeline, and yet the perception lingers.
We have more and more companies turning to network marketing as the business strategy of the future. We have icons of the business world, like Donald Trump and Bill Farley, turning to network marketing. We have websites that address people’s objections in an unbiased, undramatic, truthful, coherent style, and yet the perception lingers.
Changing that perception is like pulling a nail out of a thick board. We don’t know if the nail is about to come out of the board, or if we have to pull and pull and pull to get it out. It doesn’t really matter how much nail is left in the board; our job is to pull until it comes out. And it will come out.
Public perception may be about to change. Perhaps next month the shift will start appearing here and there. Perhaps next year. It doesn’t matter how close we are to the perception change; our job is to help the change happen.
Women conduct business differently than men, and yet in the network marketing industry, most of our business models reflect the way men conduct business. Many of the successful women in our industry have gained their success by adapting themselves to the male model.
I look around me at corporate meetings and annual conventions, and see mostly women. I look up on stage and the upper tiers of the advancement hierarchy and see mostly men. And yet network marketing is the perfect business for women.
Why are so many women floundering? Could it be that the traditional duplication model doesn’t fit our way of thinking, our way of interacting socially and professionally? Women communicate through their hearts, opening up to like-minded souls, striving to help others improve their lives. Our beliefs and dreams are deeper and empower us to undertake the impossible in order to create something truly wondrous.
Network marketing is the perfect business for women, because it is based on relationships and helping others improve their lives. It offers a powerful business opportunity with a low start-up costs and low monthly overhead, making it available to anyone with a dream.
Our vision is to create a heart-based business model for the truly amazing opportunity that is possible through network marketing, available to any woman who sincerely yearns for greater financial freedom and greater time freedom.
Our purpose is three-fold: 1) to bolster our resolve to create successful network marketing businesses by surrounding ourselves with like-minded souls; 2) to mastermind positive actions and identify resources that will help us develop a heart-based business model, focusing on the positive aspects of network marketing; 3) to invite guests who would benefit from learning more about network marketing in order to overcome their own objections.
Our goal is to help women realize their dreams, using network marketing as the vehicle to personal freedom.
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